fractional Marketing & Communications Management
Fractional Marketing Management is for companies that need a leader to carry out your marketing strategy across a variety of initiatives, integrated with your internal team.
Client Example:
Driving Regional Nonprofit Growth with Fractional Marketing LEADERSHIP
BACKGROUND:
LifeSource is a nonprofit organization dedicated to saving lives through organ, eye and tissue donation in the Upper Midwest. They work with hospital and community partners to support donor families, manage the donation process and educate our communities to create a culture of donation.
Angela brought in a background of 15 years in marketing and communications across various industries to support LifeSource’s efforts in PR, community outreach, events, and more.
Through fractional management, Angela filled in a five-month leave of absence and additional team staffing change on the LifeSource Communications & Outreach team.
Perbella covered a scope of different Marcom projects including:
Media Relations
Content Management & Blog Strategy
Marcom Campaign Strategy
Email Campaign & Newsletters
Social Media Strategy
Internal Communications
Website Support
Event Support
Creative Projects
Client Wins
LifeSource’s “Ask a Surgeon” Tiktok series won MHSCN Best in Communications award. I collaborated with the internal team on this campaign as a response to growing misinformation around organ donation and developing their company as a trusted voice in the space.
Give to the Max Day and LifeSource’s Pop-Up Apparel store both reached record-setting fundraising & sales in 2024 due to our internal and external marcom initiatives.
Perbella Impact
$30k+
Raised for Give to the Max Day fundraising campaign through marketing support.
8
News media outlet stories produced covering LifeSource and organ donation through our organic media pitching.
6
Unique Marcom campaigns created for internal and external events, brand awareness, apparel sales, and fundraising activations.
client experience
“Angela was an incredible asset to our Communications & Marketing team during her five-month contract to cover a leave of absence. She quickly integrated into the team, understood the business and delivered exceptional work with minimal guidance. She has such a broad range of skills and expertise from public relations, strategy, website management, digital content, internal communications and so much more. She transformed our social media strategy, led our blog content strategy, developed/executed communications plans for key initiatives and ran our email marketing. I would have loved to keep her on the team permanently.”
— Director of Communications, LifeSource
