THOUGHT LEADERSHIP
Thought leadership is the cornerstone of any successful brand. It not only positions you as an industry authority but also shapes your brand persona, creating an authentic connection with your audience and setting you apart from the competition.
Client Example:
Elevating Brand Presence with Strategic Thought Leadership for Executive Search Firm
BACKGROUND:
After a recent rebrand, Versique Search & Consulting wanted to position themselves and their leaders as a go-to for executive placements in direct hire and interim solutions across various industries.
In her role, Angela provided multi-service thought leadership initiatives for leaders and the sales teams to position them as go-to experts in their industries.
Perbella created brand awareness campaigns and content development across all channels, most notably:
Elevating their LinkedIn presence and equipping leadership team on how best to utilize their personal pages to better establish client relationships
Launching an executive search podcast to bring in client leads
Managing multiple webinars on relevant industry topics
Establishing a blog strategy to elevate recruiter voices as industry experts
Hosting in-house client events and panel discussions for professional engagement
Client Wins
Business award nominations and credibilities earned during partnership: Minneapolis-St. Paul Business Journal’s (MSPBJ) 2023 Fast 50, Inc.5000, MSPBJ & Star Tribune’s Top Places to Work, Top 100 World Staffing Award, 2023 Team Women Wavemaker Award
Finance & Commerce Magazine Empowering Women 2023, Team women “Under 40 Phenom”, World Staffing Top Leaders to Watch 2023, and Twin Cities Business Notable Leaders.
Perbella Impact
92%
Increase in Linkedin Impressions, and 75% increase in unique visitors in the first year
50+
Industry events, conferences and internal events managed.
8
Live webinars produced.
client feedback
“Our company brand continues to evolve and show up better than ever in multiple places including digital, print, and at numerous events in the community. Much of this is due to Angela’s talent, creativity, attitude, and commitment to excellence in her work. We’re all incredibly lucky to have Angela on as she’s always willing to lend a hand, and empower our leaders and recruiters to do the best work possible for our clients and candidates.”
— sr. Marketing manager, versique
