Sales enablement

Perbella stepped in to provide interim marketing management services, collaborating with other consultants to increase brand awareness and elevate the client’s credibility.

Client Example:

Enhancing Sales Enablement and Brand Positioning for Global IT Consulting Firm

BACKGROUND:

Ambient Consulting provides global solutions to mid-to large-sized enterprises with custom IT solutions including Business Transformation, Cloud & AI, Application Development, Data & Security, Digital Experience, and ERP Solutions.

With a newly appointed leadership team, Ambient sought expert marketing support to enhance its sales efforts. The goal was to equip their sales teams with effective sales enablement materials that would help them engage clients, communicate the company's brand voice, and stand out in a competitive market.

Perbella stepped in to provide interim marketing management services, collaborating with other consultants to elevate Ambient’s brand awareness and credibility. The focus was on attracting inbound inquiries and delivering high-quality sales enablement tools to empower the sales team in client interactions.

Key deliverables included:

A comprehensive, visually compelling presentation deck to support client-facing discussions and highlight Ambient’s unique value proposition.
Concise, impactful one-pagers showcasing the range of consultant services offered, tailored to resonate with prospective clients.

Engaging case studies and client testimonials, effectively demonstrating Ambient's successful track record and reinforcing trust with potential clients.

These efforts enabled Ambient’s sales team to better engage with clients, convey the company’s brand narrative, and differentiate themselves in a competitive landscape.